Marketing support is provided to licensees through a variety of services that are only available to our Fiber-Seal distributors.
One of our goals at Fiber-Seal is to help our licensees grow the most profitable businesses possible, which is why we have a variety of marketing collateral and technical support. Furthermore, Fiber-Seal offers a variety of resources like informational and regular postings on our blog, The Thread, in order to help our licensees with effective content marketing. In addition to the aforementioned resources, we offer our licensed distributors:
Days when you can run an ad in the yellow pages are almost gone; today, marketing your Fiber-Seal Service Center calls for an understanding of how to use the internet and social media as a marketing tool. We help you rank high in visibility on internet searches and on high-volume tools like Google Places, where consumers go to find vendors they can research and learn to trust. At a minimum, all licensed distributors have an online presence on our website's Locations page with an address listing. Fiber-Seal also offers licensees a customized sub-site local owners can use to gain online traffic. In addition, we have established our online presence through a variety of social media networks and online guide listings that are both contemporary and popular in our industry.
In addition to the Technical newsletters, we publish other newsletters that are focused towards Sales & Marketing. We research new topics to help our licensees improve their sales, market their businesses, and keep them up-to-date with current trends in our industry. These newsletters are regularly published for our licensees to disperse to their salespeople, clients, and partners.
Fiber-Seal further provides its licensees with all the tools they need to aggressively market their businesses locally. We make available:
- Business Cards
- Brochures (printed and eBrochures)
- Email blasts
- Ads featuring benefits to designers & clients (including endorsements by nationally known industry leaders)
- Full page, Half page, Quarter page ads for use in trade magazines or any print advertisement
- Internet Advertising Bureau (IAB) compliant digital ads/UAP Digital ad package list sizes
- In-house Marketing Team for custom projects
Over the decades we have built long-standing relationships with many associations, such as:
- American Society of Interior Designers (ASID, National Industry Partner)
- Interior Design Society (IDS)
- Building Owners and Managers Association (BOMA)
- Association of Legal Administrators (ALA)
- International Facility Managers Association (IFMA)
- International Furnishings and Design Association (IFDA)
- International Interior Design Association (IIDA)
Membership and recognition within your local ASID trade group is included, as Fiber-Seal Systems is a National Industry Partner. In addition, Fiber-Seal provides a display and other marketing collateral that can be used by licensed distributors at local conference & trade shows.
Fiber-Seal has a Continuing Education Unit (CEU) that is registered with the Interior Design Continuing Education Council (IDCEC). CEUs are an effective and important marketing tool for our industry. The National Council for Interior Design Qualification (NCIDQ) requires that all interior designers with this certification fulfill at least a minimum of .6 CEU credits each year to remain an active NCIDQ Certified Designer. Our CEU, Hard Facts about Soft Surfaces, provides a holistic approach to understanding that all fabrics have positive and negative qualities, helping prevent their misapplication.
Marketing and Online support webinars help you keep up with new marketing strategies and networks to market and grow your business.
This handy packet includes Fiber-Seal Brand Identity Guide & Standards; here you will find all the basic materials you need to spread the word about your new business. In addition, you will see a variety of current advertising & marketing materials that are available to all licensed distributors